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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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Details overwhelm us without constant attention to their context—and the intent that context affords. Every organization needs tools to enforce its intent and curate relevant details.
While detail drives value, value itself requires the integration of tactics into strategy. A project of any significant scope is sure to generate details in more aspects than can be actioned, or even remembered, at once. The complexity of the problem—and its solution, for better or worse—grows with each additional perspective added. This is true whether those perspective come from management frameworks or individuals. Neither "analysis paralysis" nor oversimplification will do. What you actually desire as a business leader is: sufficient informational value to accomplish the objective. Moreover, you require sufficient understanding of the interdependencies between perspectives to reach an integrated conclusion. Likewise, the decisions rendered at the top level of their process should communicate an intent clear enough to withstand contact with reality at all its functional touch points. In the military, comprehensive yet streamlined presentation of the decision space is a matter of life and death. The information product providing commanders with an integrated view of factors relevant to their intent is called a common operating picture. Just as military leaders need to quickly understand the relationships between their circumstances, abilities, and approaches, you can do the same as a business leader. Take time to define the both the problem to solve and the desired outcome, and then map its relationships with each of the functional areas (and stakeholder audiences) of your business. Choose the analytical frameworks, metrics, and qualitative factors that inform success in each function. Finally, establish the hierarchy of dependent and independent variables between functions and tools in view of your strategic intent. This mapping process creates a robust product for integrating your intent with your team's talents. And it's ultimately that facility in shifting from complex detail to simple intent—and back—that drives competitive advantage. Our Operations & Program Management practice deals with the challenges of business by dealing information available to businesspeople, aligning motivation and incentives so that key activities align with key outcomes. To tell us more about your goals, and to discover how McMath Solutions can help you Make your Market, contact us today to schedule a strategy call.
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As a businessperson, you’ve taken the obligation to stand before someone who has their own goals and needs, and to assure them that you can help bridge the gap between present and future. You desire to bring something real to bear both on the gap itself and on the customer’s understanding of it—nothing hidden behind cliché or sophistry. We know you take the promise to maximize customers’ time and money as seriously as we do. That’s why we treat thought leadership as another means to earn the trust your dreams will place in us.
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Make Your Market Today!
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