News & Insights
“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
|
“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
|
A value chain is the process of creating a good or service from start to finish. You likely use this concept in your business to discover your strengths and capitalize on them.
But as markets become more competitive, and innovative solutions become not only valuable but necessary for survival, you need more depth in your thinking around the relationships between your organization and its stakeholders. Enter the value constellation. The visual metaphor is apt for a deeper way to think about operations and incentives because it evokes dense connections in more than a single, linear dimension. Thinking in terms of value constellations obligates us to consider more possibilities for each vendor's knowledge base, risks, costs, and forms of capital. A value constellation allows for complex interactions between resources and experts that gives you the ability to offer better solutions by combining the strengths of more than one vendor. By creating access to new knowledge bases, you expand the ability of your business to serve more customers in tandem with partners. A more diverse customer base means a greater likelihood of finding new clients and that is always a good thing, especially for a growing small business. Most business owners don’t want to take on the risk or cost of trying to own every resource. An innovative teaming strategy creates value for your business by allowing a variety of vendors to contribute through a constellation of operations that gives you the ability to call upon expertise outside of your niche. Innovation prevents our value from being obviated. It's therefore critical to understand how to knit together capabilities from extended networks of partners, and communicate the value of that cooperative solution between them—and furthermore, to your customers. At McMath Solutions, we approach the information architecture of strategic partnerships as a critical part of our Our Offer Development & Capture practice. We can help you present your expertise as value facing partners and customers in order to grow your capabilities and tackle bigger challenges. To tell us more about your goals, and discover how McMath Solutions can help you Make your Market, contact us today to schedule a strategy call.
0 Comments
Leave a Reply. |
As a businessperson, you’ve taken the obligation to stand before someone who has their own goals and needs, and to assure them that you can help bridge the gap between present and future. You desire to bring something real to bear both on the gap itself and on the customer’s understanding of it—nothing hidden behind cliché or sophistry. We know you take the promise to maximize customers’ time and money as seriously as we do. That’s why we treat thought leadership as another means to earn the trust your dreams will place in us.
|
Make Your Market Today!
|