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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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Positioning and Pipeline are meant to empower each other.
It's not uncommon to find that a client, for any number of reasons, doesn't feel right. To an extent, it's true that as you can complete work with integrity, any client is better than none. Still, the selection of your clientele (early or otherwise) isn’t a place for mental scarcity. While cashflow has the potential to trump other priorities, I just don’t see blindly chasing revenue or working with clients that don’t work for you. It’s hard to uphold our standards if we don’t fully appreciate the client. It’s also difficult to refine the value of our expertise if we don’t have a niche. There’s enough opportunity in your market to work a qualifying process and find a profile of client that suits your goals strategically and interpersonally, while telling yourself a story that keeps you in position to do your best work for each one. Our Offer Development & Capture practice uses information design to integrate emotional, technical, and business messaging. We can help you grow your capabilities and tackle bigger challenges by showing you how to present the value of your expertise. To tell us more about your goals, and to discover how McMath Solutions can help you Make your Market, contact us today to schedule a strategy call.
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As a businessperson, you’ve taken the obligation to stand before someone who has their own goals and needs, and to assure them that you can help bridge the gap between present and future. You desire to bring something real to bear both on the gap itself and on the customer’s understanding of it—nothing hidden behind cliché or sophistry. We know you take the promise to maximize customers’ time and money as seriously as we do. That’s why we treat thought leadership as another means to earn the trust your dreams will place in us.
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Make Your Market Today!
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