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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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Decisions are made by people, and beneficial decisions happen when people receive information messaged to mobilize them. It's true of internal customers and stakeholders as much as external ones—or more, because organizational culture and politics may prevent an open conversation about each person's true decision-making context. To solve this problem, we designed the Change Management Canvas: a single-page tool to map stakeholders and optimize the flow of information between them for consistency and alignment of objectives.
We use this tool for client and internal projects to ensure clear fidelity to intent regarding the strategy of a given initiative. By developing a common operating picture for all the producers, consumers, and users of organizational information, we're empowered to move from a kernel of key values through the perspective of each stakeholder to ultimately weave a tapestry of incentives and concerns for everyone within the scope of desired changes.
We're proud to share this robust resource with you. We approach the Knowledge Management & Strategic Communications practice as the optimization of organizational behavior through information architecture. We design for business outcomes by solving for the best use of information by individuals, helping you unify and refine your efforts in order to grow your capabilities and tackle bigger challenges. To tell us more about your goals and discover how McMath Solutions can help you Make your Market, contact us today to schedule a strategy call.
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As a businessperson, you’ve taken the obligation to stand before someone who has their own goals and needs, and to assure them that you can help bridge the gap between present and future. You desire to bring something real to bear both on the gap itself and on the customer’s understanding of it—nothing hidden behind cliché or sophistry. We know you take the promise to maximize customers’ time and money as seriously as we do. That’s why we treat thought leadership as another means to earn the trust your dreams will place in us.
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Make Your Market Today!
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