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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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The beginning of a project requires answers to familiar questions: Whom is it for? What do they need? How much will it cost? Who will work on it?
Those questions are necessary but not sufficient. Consider also: What do we know? Or conversely: What am I missing? What are the gaps in my knowledge? An organization’s ability to answer these questions should grow over time. Single answers guide the parameters of a project, but in the aggregate they either fulfill or sunder the mission of a company. When we invest in processing our teams’ bodies of knowledge, we set ourselves up for growth. Intentional planning is what mines value from knowledge reserves to create consistent and available information as a substrate for growth. Consistency strengthens both internal onboarding and client-facing communication processes. It builds efficiency, scalability, buy-in, and understanding. Growing pains are inevitable. Every next step causes friction. That’s why knowledge management is pivotal: We can’t sell if offers aren’t aligned. We can’t scale if there are no standards. An emphasis on consistency unifies effort, and in fact empowers innovation from a shared context. We’ve lived this for ourselves. We had to curate each team member’s knowledge into client-facing value. We understand that it’s critical for each member of the team to know what we offer, to whom, how, and why. Fluency is a prerequisite for the synergy and innovation we desire—that’s why knowledge management is a key investment at both strategic and tactical levels. To learn more about the Knowledge Management & Strategic Communications practice, and how other McMath Solutions...solutions can help you Make your Market, contact us today to schedule a strategy call.
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As a businessperson, you’ve taken the obligation to stand before someone who has their own goals and needs, and to assure them that you can help bridge the gap between present and future. You desire to bring something real to bear both on the gap itself and on the customer’s understanding of it—nothing hidden behind cliché or sophistry. We know you take the promise to maximize customers’ time and money as seriously as we do. That’s why we treat thought leadership as another means to earn the trust your dreams will place in us.
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