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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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“You have no right to go before a public without an adequate technique. You have to have speech, and it's a cultivated speech.” Martha Graham, pioneer of modern dance
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Life is not binary between knowledge and the lack thereof. It’s always experimental.
Push your team to develop a practice for thinking and communicating around complexity. As focus begets effectiveness, clear communication fuels clear thinking. Everything we want to create or achieve proceeds from this dynamic. Knowledge builds its own value. When we communicate our body of knowledge aggressively, as it is being built and explored, we unlock unforeseen returns on its investment. Design the flow of information in your work to set you up for successful choices. Whomever you serve, you must face your audience with designed expertise that's readily actionable, easily communicated, and internally consistent. We are what we can prove by doing, but we won’t get to prove what we don’t understand deeply. We earn opportunities when we communicate valuable understanding, over and above mere information. But if we find ourselves short of clarity that matches insight to action, we have to evaluate ourselves honestly and adjust the scope of information we consider—and produce—to pivot towards solutions beyond the obvious. A successful leader and organization refuse to wilt in the face of insufficient scope, proof, or resources. They choose to believe Messages Make Markets, and they control narrative to drive emotions in tandem with logic to mobilize action. A successful pivot, or any form of change management, comes as we design our story to tell "why it works" by matching feelings to rational arguments such that the evidence corroborates and refines the story over time. I want people to actually care what I know, and I want to be able buy nice things for myself and other people I care about. The work we owe our organizational vision is to care for stakeholders and prove our concepts by unmistakably executing on them from struggle to success. Your vision is as real as your investment in building it. At McMath Solutions, we approach the alternatives analysis and information architecture of marketing management as a critical part of our Our Offer Development & Capture practice. We can help you present your expertise as value facing partners and customers in order to grow your capabilities and tackle bigger challenges. To tell us more about your goals, and discover how McMath Solutions can help you Make your Market, contact us today to schedule a strategy call.
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As a businessperson, you’ve taken the obligation to stand before someone who has their own goals and needs, and to assure them that you can help bridge the gap between present and future. You desire to bring something real to bear both on the gap itself and on the customer’s understanding of it—nothing hidden behind cliché or sophistry. We know you take the promise to maximize customers’ time and money as seriously as we do. That’s why we treat thought leadership as another means to earn the trust your dreams will place in us.
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Make Your Market Today!
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